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This section of our website will answer some of your webmaster
career
questions.
What are some of those questions?
What will my job title be? What might my job description
be?
I bet you thought the obvious answer would be 'a webmaster of
course'.
No not exactly. In fact there are numerous webmaster career related
job
areas. You'll need to be aware of these webmaster career related job
fields
so that when you go to land that first job you'll know what to look
for.
Below is an summary of current job titles found by searching a
major
job site for webmaster career related jobs in Texas(October 2008). The webmaster career
related
job titles are listing in order of popularity. The number after the
job
title indicates the number of jobs found with that job title or
variation
of that job title. The right column of the 'Webmaster Career
Related
Job Titles' chart shows a compiled job description corresponding
to
the job title(and variations) based on the job descriptions given at
the
job site searched above.
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Webmaster Career Related Job Titles
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| Job Titles |
Job
Descriptions |
| |
|
|
Web Developer ( 446 )
|
Position is responsible for building new and maintaining existing
web
applications or websites primarily developed in one of more
programming
languages such as Java, ColdFusion, ASP, ASP.NET, JavaScript, Html,
ADO,
ADO.NET, XML, Visual Basic, C++, Flash, CSS, DHTML, etc.
Secondary responsibilities administering software/hardware support
systems
such as Windows server, IIS, SQL Server, ColdFusion
server, mySql.
Additional responsibilities include being capable in development
environments
such as Dreamweaver UltraDev and Microsoft Visual Studio and other
site
development tools.
|
| Job Title
Variations: |
|
| Web Application(s)
Developer |
|
| Web Programmer |
|
| Web Database
Developer
|
|
| Web
Software
Developer |
|
| Senior Web
Developer |
|
| Web Content
Developer |
|
| Junior Web
Developer |
|
| Lead Web
Developer |
|
| Programmer Analyst |
|
| Software Engineer/Developer |
|
| Systems Developer/Programmer |
|
| eLearning(CBI) Developer/Programmer |
|
| User Interface(UI) Developer |
|
| Front-End Developer |
|
|
Language Specific Developers such as Java Developer,
VB.NET/ASP.NET Developer, Coldfusion Developer, C++/C# Developer
Php Developer, Javascript/UI Developer, Ruby on Rails Developer,
Drupal Developer, T-SQL/SQL Programmer, Python Developer,
CSS/XML Developer |
|
Chart 1.1
depicts number of occurrences language or web skill
appears in job descriptions in search of major job site
for Texas(January 2009)
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| Web Designer ( 110 ) |
An advanced understanding of multimedia and web design, web page
design
and layout, and skills in JavaScript, HTML, CSS, DHTML, XML, ASP,
PHP,
QuarkXPress, Freehand, Homesite, Illustrator, Dreamweaver, Flash,
Fireworks,
Photoshop, authoring programs, web site design and development
tools,
and graphic design software. Degree or experience in graphic design,
art,
marketing, advertising, commercial art, or instructional design
preferred.
Secondary responsibilities of this position requires understanding
of
development servers, familiarity with ASP programming, .NET, Java,
SQL
databases, ColdFusion due to integrated work with web application
developers.
|
| Job Title
Variations: |
|
| Web Production
Designer
|
|
| Web Interface
Designer |
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| Senior Web Designer
|
|
| Junior Web Designer
|
|
| Web Multimedia
Designer
|
|
| Web Instructional
Designer
|
|
| HTML/Web
Designer |
|
| Web User Interface
Designer |
|
| Web
Architect/Designer |
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| Graphics Designer Web |
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| Web Interactive/Interaction Designer |
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| GUI/UI Designer |
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| Internet Marketing Specialist ( 50 ) |
Position is reponsible for
optimizing
websites so they appear prominently in all search engines and
generally
promoting a company's website on the internet. Web marketing, SEO
training
and certification, affliate programs, email marketing, Html flyer
email,
pay-per-click advertising(Google AdWords, Overture, FindWhat,
LookSmart,
MSN, Ah-ha, etc.), and banner advertising skills are needed.
Additional
skills include database, tracking, metrics, statistics, psychology,
marketing,
persuasive copywriting skills, and advertising. Web skills needed
include
HTML, ASP, DHTML, JavaScript, CSS, Dreamweaver, Photoshop, VBScript,
PHP,
page layout and design skills, and use of reporting software such as
Web
Position Gold, Web Trends, and SEOptimizer. SEO skills include keyword
analysis,
link popularity, and thorough knowledge of all major search
portals. |
| Job Title
Variations: |
|
| Internet Marketing
Manager
|
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| Integrated Marketing
Manager
|
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| Direct Marketing
Specialist |
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| Web Marketer |
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| SEO Analyst |
|
| SEO Specialist |
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| Web Promotion
Specialist |
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| Search Engine
Optimizer
|
|
| Search Engine
Optimization
Specialist |
|
| Search Engine
Specialist
|
|
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Web Metrics Analyst
|
|
|
Search Engine Marketing Analyst
|
|
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| Webmaster (5) |
Position usually includes major
responsibility
for the oversight and direction of the company website. Along with
duties,
skills, and responsibilities in web development, web marketing,
content
management, and website security, a company webmaster is responsible
for
web policies and procedures. In addition a webmaster usually has
leadership
and supervisory roles over various website components and
functions.
The title of webmaster seems to be
disappearing and people with webmaster skills
are specializing into web developers, web designers, seo specialists,
and web metrics analyst.
|
| Job Title
Variations: |
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| Senior Webmaster
|
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| Campus
Webmaster |
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| Web Systems
Director |
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| Web Systems
Manager |
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| System
Webmaster |
|
| |
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| Web (site) Administrator ( 3 ) |
Position is responsible for
keeping
web site running; updating web site as needed; evaluating and
implementing
new technologies associated with the internet. Must have a working
knowledge
of Windows 2000, IIS, SQL server and network infrastructure. Should
understand
the role of firewalls, load balancers, security and network
protocols.
Advanced knowledge of applicable hardware/software configurations
required.
Position is responsible for planning, managing, and implementing new company
web site applications. This will include developing proposals for web site
applications, including research and financial analysis of the proposals.
The person in this role will also be responsible for ensuring proper
procedures, support and reviews are in place for web site applications.
+Note there are numerous server administration type of jobs
such as network, linux, database, windows, and network security
administers. A lot of website administration now is encompassed
under one of these other job titles being one of there many job duties.
|
In addition, peripheral careers with some overlapping web related job duties might occur in
careers with job titles such as Network Administrator, Network Security Administrator,
Unix Administor, Server Administrator, Database Administrator, Windows
Administrator, Web Content Writer, Technical Writer, Web Content Creative
Writer.
|
In summary there are 5 webmaster titles of web developer, web designer,
webmaster, internet marketer, and web administrator. Keep in mind that
many job descriptions for these jobs within a company will actually blend
job duties from several of the job titles mentioned above.
The chart below summarizes the relative demand for each of these careers.
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| What webmaster career track is for me? |
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| That is a big question. First you need training, lots of
training.
Generally you need a technical degree in web page design, web
development,
or webmaster. Additional training is recommended as you move into lead
or
senior level positions. The lead and senior level positions generally
require
an additional bachelor degree along with technical training and a few
years
of related experience. |
|
Secondly after a technical degree you'll need to evaluate what
areas
above of the particular webmaster career fields you really want to
pursue.
Do you like graphics, drawing, and page design and layout. You'd
want
to consider the Graphic Artist approach maybe. Perhaps you like Html
coding,
some Javascript, maintaining webpages, graphics, web page design and
layout.
Now you might consider the Web Designer route. If programming is for
you
go for the Web Developer. If marketing, advertising, and the web is
your
fancy I'd take another look at the Internet Marketing Specialist
webmaster
career option.
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| Lastly you need to dig-in into the area you've chosen to
be
the expert in. If you can, land a entry-level job in that webmaster
career
area and get on-the-job experience. In any case really expand your
technical
know-how in your chosen area. Look at certifications! All of these
areas
have numerous certifications you can get. Finally pursue a four year
degree
in an related area to the webmaster career area you've chosen. For
example,
work towards a bachelor degree in marketing if your chosen webmaster
career
area is Internet Marketing Specialist. This added degree,
expertise,
and professionalism will allow you to land a higher paying Internet
Marketing
Manager position for example. |
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| What if I really want to be a webmaster? |
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| If your heart is really set on being a webmaster pursue
a
entry-level job where the job title is 'Webmaster'. Smaller to medium
size
companies sometime apply a catch-all title of Webmaster to a position
where
YOU WILL BE the webmaster for their company. You'll have a smorgasbord
of
responsibilities so be prepared to work hard to earn and keep that
title.
If you're weak in web design and page layout you'll need to work on
that.
Perhaps you know nothing about search engine marketing...be prepared
to
learn ... and fast. You don't like programming...you'll need to learn
to
like it:) No team skills and leadership skills...improve on that. Also
you
should be prepared to work towards a bachelor degree in a related
field. |
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| How can I be a better webmaster? |
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To be a better webmaster look at the areas where you are weakest in
or
know little above.
If you are weak in programming take a programming class in a web
language
that you can put to immediate use on your current website. If you
have
poor communications skills take a speech class. Have trouble with
web
page design take a design course. Have problems with creating that
dazzling
graphic for your site take a Photoshop class. Can't get anyone to
click
to your website better look into search engine optimization
techniques.
Need to get people to work together and communicate about web
projects
take a team management class.
Don't forget about certifications. There are certifications of all
kinds
in all different areas. Finally, if you can pursue that related
bachelor
degree the advanced degree will allow you to move up the webmaster
career
ladder and you'll make more money too!
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| For comments or suggestions on this web article please
email
webmaster@tstc.edu |
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| Research References: |
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| World Organization of Webmasters |
Webmaster Careers |
| webdesign.about.com/cs/jobs/ |
Careers in Web Design and
Development
|
| webdesign.about.com/library |
Getting a Job as a Web Developer
|
| webdesign.about.com/library |
The Duties and Responsibilities
of a Web Developer |
|
http://www.tstc.edu |
Web Developer Job Description DOC |
|
http://www.tstc.edu |
Webmaster Job Description DOC |
| http://www.webmasterworld.com |
WebmasterWorld ® |
| monster.com |
web programmer, web developer TX
search results |
| monster.com |
web designer, multimedia
designer, interface designer, html designer TX
search results |
| monster.com |
seo, sem, internet marketing, search engine marketing, online marketing, web marketing, web metrics |
| en.wikipedia.org |
Webmaster as a profession
|
| en.wikipedia.org |
Web developer
|
| en.wikipedia.org |
Search engine optimization
|
| en.wikipedia.org |
Web design
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| Be a webmaster start your career
today.
Find out more about your webmaster career by calling Texas State
Technical
College toll free at 800-792-8784. Drop by for a tour of our Webmaster
Technology. |
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